Generali Only Up!
Fortnite map: 3467-3016-4364

Generali is stepping into the gaming world in Fortnite. Together, we have created a special Generali Only Up! island. This initiative aims to emphasize the importance of taking care of yourself through physical activity and healthy eating to improve overall quality of life.

The campaign is driven by the slogan: "In the game, you have respawn. In reality, you need to take care of your life—best with Generali."

Special obstacle courses have been designed, each themed around different physical activities. Players can test their skills on routes inspired by football, basketball, water sports, and winter sports. Every challenge concludes with a gym or health checkpoint, reinforcing the message that physical activity, prevention, and healthy lifestyle choices are vital for everyday well-being. Through this unique gaming experience, Generali highlights the importance of making proactive and mindful choices for a healthier life.